Confirmation Bias

Confirmation bias is the tendency to search for, interpret, favor, and recall information in a way that confirms or supports one’s prior beliefs or values.

People display this bias when they select information that supports their views, ignoring contrary information, or when they interpret ambiguous evidence as supporting their existing attitudes.

The effect is strongest for desired outcomes, for emotionally charged issues, and for deeply entrenched beliefs.

Books about Cognitive Biases

To learn more about how your brain works!