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Bizarre, funny, visually striking, or anthropomorphic things stick out more than non-bizarre/unfunny things

Von Restorff effect

Description

Predicts that an item that "stands out like a sore thumb" (called the isolation effect) is more likely to be remembered than other items.

Von Restorff effect in business decision

In a product lineup, a brightly colored or uniquely designed item will be more memorable to consumers than other more uniformly designed products.

Von Restorff effect in personal life decision

You recall the one time you wore a bright outfit at a party because you were the only one dressed differently.