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Showing 187 biases.

Need To Act Fast

To get things done, we tend to complete things we've invested time and energy in

Unit bias

Description

The tendency to want to finish a given unit of a task or item. Strong effects on the consumption of food in particular.

Example 1:

An employee might feel compelled to finish an entire report in one sitting, even if it means working late and sacrificing quality, simply to complete the "unit" of the report.

Example 2:

An employee might feel compelled to finish reading an entire lengthy report, even if only the executive summary is relevant to their work, simply to "complete the unit."