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Showing 187 biases.

Need To Act Fast

To get things done, we tend to complete things we've invested time and energy in

Unit bias

Description

The tendency to want to finish a given unit of a task or item. Strong effects on the consumption of food in particular.

Unit bias in business decision

An employee might feel compelled to finish an entire report in one sitting, even if it means working late and sacrificing quality, simply to complete the "unit" of the report.

Unit bias in personal life decision

You eat a whole bag of chips because it's one serving size, ignoring that it's more than you need.