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Ultimate attribution error

Description

An in-group member's tendency to make internal attributions for their group's successes and external attributions for their group's failures, and the opposite for out-groups.

Ultimate attribution error in business decision

A sales team attributes their successful quarter to their hard work and skill (internal), but attributes a competitor's success to luck or unfair market conditions (external).

Ultimate attribution error in personal life decision

You attribute negative actions of a member of another group to their character but similar actions by your own group to circumstances.