Browse & Filter Biases

Showing 187 biases.

Need To Act Fast

To act, we must be confident we can make an impact and feel what we do is important

Third–person effect

Description

The hypothesis that people tend to overestimate the influence that mass communications have on the attitudes and behavior of others.

Third–person effect in business decision

A marketing manager believes a competitor's negative ad campaign will significantly harm the competitor's image among consumers, but underestimates its potential impact on their own company's customers.

Third–person effect in personal life decision

You think advertisements affect other people more than they affect you.