Browse & Filter Biases

Showing 187 biases.

Need To Act Fast

To get things done, we tend to complete things we've invested time and energy in

Sunk cost fallacy

Description

Continuing a behavior or endeavor as a result of previously invested resources (time, money or effort), even if current costs outweigh the benefits.

Sunk cost fallacy in business decision

A company continues to pour money into a failing project because they've already invested so much, rather than cutting losses and reallocating resources to more promising ventures.

Sunk cost fallacy in personal life decision

You continue watching a boring movie because you've already watched half of it.