Need To Act Fast
To get things done, we tend to complete things we've invested time and energy in
Sunk cost fallacy
Description
Continuing a behavior or endeavor as a result of previously invested resources (time, money or effort), even if current costs outweigh the benefits.
Sunk cost fallacy in business decision
A company continues to pour money into a failing project because they've already invested so much, rather than cutting losses and reallocating resources to more promising ventures.
Sunk cost fallacy in personal life decision
You continue watching a boring movie because you've already watched half of it.