What Should We Remember?

We edit and reinforce some memories after the fact

Source confusion

Description

(A type of Misattribution of memory) An inability to distinguish the source of a specific memory.

Source confusion in business decision

A manager remembers a key statistic relevant to a decision but cannot recall if it came from a reliable industry report or a speculative blog post, affecting the weight given to the information.

Source confusion in personal life decision

You recall a rumour but forget whether it came from a credible source or a gossip site.