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Need To Act Fast

To avoid mistakes, we aim to preserve autonomy and group status, and avoid irreversible decisions

Social comparison effect

Description

The tendency to have a distorted perception of one's own or others' abilities, opinions, or emotions as a result of comparing oneself to others.

Social comparison effect in business decision

An employee might feel demotivated or overly competitive by constantly comparing their performance, salary, or recognition to that of their colleagues, rather than focusing on their own growth and contributions.

Social comparison effect in personal life decision

You feel unhappy about your salary after learning a friend earns more, even if you're satisfied otherwise.