Browse & Filter Biases

Showing 187 biases.

What Should We Remember?

We reduce events and lists to their key elements

Serial recall effect

Description

The tendency to recall items or events in the order in which they occurred.

Serial recall effect in business decision

During a presentation, the audience is more likely to remember points in the sequence they were presented. Deviating from a logical sequence can hinder recall.

Serial recall effect in personal life decision

You recall the first and last items on your grocery list best, forgetting the middle ones.