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Too Much Information

We are drawn to details that confirm our own existing beliefs

Semmelweis reflex

Description

The reflex-like tendency to reject new evidence or new knowledge because it contradicts established norms, beliefs, or paradigms.

Semmelweis reflex in business decision

A long-established company rejects a new, data-backed marketing strategy proposed by a junior employee because it drastically differs from their traditional, "tried-and-true" methods.

Semmelweis reflex in personal life decision

You dismiss a friend's new diet idea because it contradicts your existing beliefs, without evaluating the evidence.