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Rhyme–as–reason effect

Description

A cognitive bias whereupon a saying or aphorism is judged as more accurate or truthful when it is rewritten to rhyme.

Example 1:

A catchy, rhyming slogan for a business strategy (e.g., "Innovate and elevate!") might be perceived as more insightful or effective than a non-rhyming equivalent, purely due to its poetic quality.

Example 2:

A catchy, rhyming marketing slogan (e.g., "An apple a day keeps the doctor away") might be perceived as more credible or memorable, even if its literal truth is questionable.