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Rhyme–as–reason effect

Description

A cognitive bias whereupon a saying or aphorism is judged as more accurate or truthful when it is rewritten to rhyme.

Rhyme–as–reason effect in business decision

A catchy, rhyming slogan for a business strategy (e.g., "Innovate and elevate!") might be perceived as more insightful or effective than a non-rhyming equivalent, purely due to its poetic quality.

Rhyme–as–reason effect in personal life decision

You find sayings like "An apple a day keeps the doctor away" more convincing because they rhyme.