Browse & Filter Biases

Showing 187 biases.

What Should We Remember?

We reduce events and lists to their key elements

Primacy effect

Description

The tendency to recall the first few items in a list better than middle items.

Primacy effect in business decision

In a long presentation, the audience is more likely to remember the key messages presented at the very beginning.

Primacy effect in personal life decision

You remember the first person you meet at a party better than people you meet later.