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We are drawn to details that confirm our own existing beliefs

Post–purchase rationalization

Description

(Also known as Choice-supportive bias) The tendency to retroactively ascribe positive attributes to an option one has chosen.

Post–purchase rationalization in business decision

After investing heavily in a new software system, managers might overemphasize its benefits and downplay its shortcomings to justify the expenditure.

Post–purchase rationalization in personal life decision

After buying an expensive blender, you convince yourself it's the best on the market to avoid feeling buyer's remorse.