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Bizarre, funny, visually striking, or anthropomorphic things stick out more than non-bizarre/unfunny things

Picture superiority effect

Description

The phenomenon in which pictures and images are more likely to be remembered than words.

Example 1:

Training materials that heavily use diagrams and images to explain complex processes are more effective and lead to better retention than text-only manuals.

Example 2:

Product presentations that heavily feature high-quality images and diagrams are more effective in conveying information and being remembered than text-heavy slides.