Browse & Filter Biases

Showing 187 biases.

Not Enough Meaning

We tend to find stories and patterns even when looking at sparse data

Pareidolia

Description

The tendency to interpret a vague stimulus as something known to the observer, such as seeing shapes in clouds, or hearing hidden messages in music.

Pareidolia in business decision

A marketing analyst might see a meaningful pattern in random fluctuations of sales data, leading to an incorrect interpretation of market trends.

Pareidolia in personal life decision

You see the face of a man in the clouds, interpreting random shapes as meaningful.