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Browse & Filter Biases

Showing 187 biases.

Not Enough Meaning

We imagine things and people we're familiar with or fond of as better

Out–group homogeneity bias

Description

The perception of out-group members as more similar to one another than are in-group members. "They are alike; we are diverse."

Example 1:

A marketing team might view all competitors as having very similar strategies and weaknesses, while seeing a great deal of diversity and nuance within their own team's approaches.

Example 2:

A marketing team from one country might view consumers in a foreign market as all having very similar preferences, failing to recognize diverse segments within that market.