Browse & Filter Biases

Showing 187 biases.

Not Enough Meaning

We imagine things and people we're familiar with or fond of as better

Out–group homogeneity bias

Description

The perception of out-group members as more similar to one another than are in-group members. "They are alike; we are diverse."

Out–group homogeneity bias in business decision

A marketing team might view all competitors as having very similar strategies and weaknesses, while seeing a great deal of diversity and nuance within their own team's approaches.

Out–group homogeneity bias in personal life decision

You think that people from other schools dress alike but see more variety among your own school's students.