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We notice things already primed in memory or repeated often

Mere–exposure effect

Description

A psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them.

Example 1:

Consumers may choose a familiar brand of coffee over a new, potentially better one, simply because they have seen advertisements for the familiar brand more frequently.

Example 2:

A new software interface, though initially less efficient, becomes preferred by users over time simply due to repeated use and familiarity, making them resistant to adopting a genuinely better, but new, interface.