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We notice things already primed in memory or repeated often

Mere–exposure effect

Description

A psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them.

Mere–exposure effect in business decision

Consumers may choose a familiar brand of coffee over a new, potentially better one, simply because they have seen advertisements for the familiar brand more frequently.

Mere–exposure effect in personal life decision

The more you listen to a new song on the radio, the more you start to like it, even if you didn't at first.