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Browse & Filter Biases

Showing 187 biases.

What Should We Remember?

We reduce events and lists to their key elements

Memory inhibition

Description

The ability not to remember irrelevant information, or to suppress retrieval of information that is no longer relevant.

Example 1:

An employee trying to learn a new software system might find it difficult to "forget" the procedures of an old, outdated system, leading to errors.

Example 2:

Trying to recall a specific past marketing campaign's slogan might be difficult if many similar campaigns have been run since, as the newer memories can inhibit retrieval of the older one.

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