Browse & Filter Biases

Showing 187 biases.

Need To Act Fast

To get things done, we tend to complete things we've invested time and energy in

Loss aversion

Description

The tendency to prefer avoiding losses to acquiring equivalent gains: it's better to not lose $5 than to find $5.

Loss aversion in business decision

Investors might hold onto losing stocks too long, hoping they will recover, because the pain of realizing a loss is greater than the potential pleasure of investing that money in a new, potentially profitable stock.

Loss aversion in personal life decision

You feel more pain losing $50 than joy gaining $50.