Advertisement

(Ad Space)

Browse & Filter Biases

Showing 187 biases.

Need To Act Fast

To get things done, we tend to complete things we've invested time and energy in

Loss aversion

Description

The tendency to prefer avoiding losses to acquiring equivalent gains: it's better to not lose $5 than to find $5.

Example 1:

Investors might hold onto losing stocks too long, hoping they will recover, because the pain of realizing a loss is greater than the potential pleasure of investing that money in a new, potentially profitable stock.

Example 2:

Investors are often more motivated to sell stocks that have slightly increased in value (to lock in a small gain) but hold onto stocks that have decreased in value (to avoid realizing a loss).

Advertisement

(Ad Space)