Browse & Filter Biases

Showing 187 biases.

Need To Act Fast

We favor simple–looking options and complete information over complex, ambiguous options

Less–is–better effect

Description

A type of preference reversal that occurs when the lesser or smaller alternative of a proposition is preferred when evaluated separately, but not evaluated together.

Less–is–better effect in business decision

A company offering a high-quality product with fewer features might be perceived more favorably than a product with many features, some of which are poorly implemented, when customers evaluate them for specific needs.

Less–is–better effect in personal life decision

You feel more satisfied receiving a high-quality small gift than a larger but lower-quality one.