Need To Act Fast
To get things done, we tend to complete things we've invested time and energy in
Irrational escalation
Description
(Related to Sunk Cost Fallacy and Escalation of Commitment) Making irrational decisions to justify actions already taken.
Irrational escalation in business decision
A manager continues to support a poorly performing employee they hired, investing more time and resources in training, to avoid admitting the initial hiring decision was a mistake.
Irrational escalation in personal life decision
You keep repairing an old car even though it would be cheaper to buy a new one.