Browse & Filter Biases

Showing 187 biases.

What Should We Remember?

We discard specifics to form generalities

Implicit association

Description

The preconscious, automatic association between concepts in memory.

Implicit association in business decision

A hiring manager might unconsciously associate certain universities with higher competence, influencing their initial screening of resumes, even if they consciously strive for fairness.

Implicit association in personal life decision

You unconsciously associate men with careers and women with family when completing a word association task.