Advertisement

(Ad Space)

Browse & Filter Biases

Showing 187 biases.

Too Much Information

We notice things already primed in memory or repeated often

Illusory truth effect

Description

The tendency to believe false information to be correct after repeated exposure.

Example 1:

A marketing campaign repeatedly states a product is "number one" without substantial proof, leading consumers to eventually believe the claim due to sheer repetition.

Example 2:

A company repeatedly states a vague, unproven claim about its product's superiority in its advertising, leading consumers to gradually accept it as true without critical examination.