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Showing 187 biases.

Too Much Information

We notice things already primed in memory or repeated often

Illusory truth effect

Description

The tendency to believe false information to be correct after repeated exposure.

Illusory truth effect in business decision

A marketing campaign repeatedly states a product is "number one" without substantial proof, leading consumers to eventually believe the claim due to sheer repetition.

Illusory truth effect in personal life decision

After reading a meme on social media repeatedly claiming that drinking water prevents all diseases, you start believing it without verifying facts.