Browse & Filter Biases

Showing 187 biases.

Need To Act Fast

To get things done, we tend to complete things we've invested time and energy in

IKEA effect

Description

A cognitive bias in which consumers place a disproportionately high value on products they partially created.

IKEA effect in business decision

Employees who contribute to developing a new internal process or tool are likely to value it more highly and be more committed to its success, even if it has flaws.

IKEA effect in personal life decision

You overvalue the bookshelf you assembled yourself more than a similar pre-assembled one.