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Identifiable victim effect

Description

The tendency of individuals to offer greater aid when a specific, identifiable person ("victim") is observed under hardship, as compared to a large, vaguely defined group with the same need.

Example 1:

A company's charitable campaign might raise more funds by focusing on the story of one specific individual helped by their cause, rather than presenting statistics about the many people affected by the issue.

Example 2:

A charity fundraising campaign featuring the story of a single child in need is often more effective in eliciting donations than a campaign presenting statistics about thousands of children in need.