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Need To Act Fast

To stay focused, we favor the immediate, relatable thing in front of us

Identifiable victim effect

Description

The tendency of individuals to offer greater aid when a specific, identifiable person ("victim") is observed under hardship, as compared to a large, vaguely defined group with the same need.

Identifiable victim effect in business decision

A company's charitable campaign might raise more funds by focusing on the story of one specific individual helped by their cause, rather than presenting statistics about the many people affected by the issue.

Identifiable victim effect in personal life decision

You donate more to help a single child whose story you know than to a group of children.