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Bizarre, funny, visually striking, or anthropomorphic things stick out more than non-bizarre/unfunny things

Humor effect

Description

Humorous items are more easily remembered than non-humorous ones, due to increased cognitive processing or emotional arousal.

Humor effect in business decision

Employees are more likely to remember key points from a safety training session if it incorporates humor, compared to a dry, purely factual presentation.

Humor effect in personal life decision

You remember jokes and funny anecdotes more easily than serious news from the same day.