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Showing 187 biases.

Not Enough Meaning

We imagine things and people we're familiar with or fond of as better

Halo effect

Description

The tendency for positive impressions of a person, company, brand or product in one area to positively influence one's opinion or feelings in other areas.

Halo effect in business decision

A well-dressed, articulate job candidate might be perceived as more competent and intelligent overall, even in areas unrelated to their appearance or communication skills.

Halo effect in personal life decision

Because a new acquaintance is attractive, you assume they are also kind and intelligent.