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We notice things already primed in memory or repeated often

Frequency illusion

Description

A cognitive bias in which, after noticing something for the first time, there is a tendency to notice it more often, leading one to believe that it has an increased frequency.

Frequency illusion in business decision

After a company considers implementing a new CRM system, its employees start noticing advertisements and articles about that specific CRM everywhere, believing its popularity has suddenly surged.

Frequency illusion in personal life decision

After buying a red car, you suddenly notice red cars everywhere and think they're more common than before.