What Should We Remember?
We discard specifics to form generalities
Fading affect bias
Description
A psychological phenomenon in which information regarding negative emotions tends to be forgotten more quickly than that regarding positive emotions.
Fading affect bias in business decision
Over time, an employee might remember a challenging project more positively, with the frustrations fading faster than the sense of accomplishment, potentially leading them to volunteer for similar projects again.
Fading affect bias in personal life decision
Negative feelings associated with a past breakup diminish faster than the positive memories.