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Showing 187 biases.

Too Much Information

We are drawn to details that confirm our own existing beliefs

Experimenter's bias

Description

(Same as Observer-expectancy effect) A researcher's cognitive bias causes them to subconsciously influence participants.

Experimenter's bias in business decision

A market researcher conducting a focus group might subtly guide the conversation or interpret responses in a way that aligns with the desired outcome for a new product concept.

Experimenter's bias in personal life decision

When you expect a home remedy to work because you read about it, you unconsciously look for improvements while ignoring signs it's ineffective.