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Showing 187 biases.

Need To Act Fast

To get things done, we tend to complete things we've invested time and energy in

Escalation of commitment

Description

A human behavior pattern in which an individual or group facing increasingly negative outcomes from a decision, action, or investment nevertheless continues the behavior instead of altering course.

Escalation of commitment in business decision

A business continues to fund a failing marketing campaign, increasing the budget in hopes of a turnaround, despite evidence suggesting it's ineffective.

Escalation of commitment in personal life decision

You continue to invest time in a failing hobby because you've already spent a lot on equipment.