Browse & Filter Biases

Showing 187 biases.

Need To Act Fast

To act, we must be confident we can make an impact and feel what we do is important

Effort justification

Description

The tendency to attribute a greater value (greater than the objective value) to an outcome they had to put effort into acquiring or achieving.

Effort justification in business decision

After spending months on a challenging project, team members might overvalue its final output or impact, even if objectively it's only moderately successful, because of the significant effort invested.

Effort justification in personal life decision

You convince yourself that it was worth waiting in line for hours for concert tickets because the experience felt more rewarding.