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Duration neglect

Description

The psychological observation that people's judgments of the unpleasantness of painful experiences depend very little on the duration of those experiences.

Duration neglect in business decision

A customer's perception of a negative service experience (e.g., a long wait time) might be more influenced by the peak frustration and how it ended, rather than the actual total duration of the wait.

Duration neglect in personal life decision

You judge a long movie as boring based on a single slow scene, ignoring that most of it was interesting.