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Distinction bias

Description

The tendency to view two options as more dissimilar when evaluating them simultaneously than when evaluating them separately.

Example 1:

When comparing two software packages side-by-side, a manager might overemphasize minor differences in features, whereas if evaluated independently, both might be deemed suitable.

Example 2:

When choosing between two software packages side-by-side, a manager might overemphasize minor feature differences, whereas if evaluated independently, both might be deemed perfectly adequate for the company's needs.

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