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Need To Act Fast

To act, we must be confident we can make an impact and feel what we do is important

Defensive attribution hypothesis

Description

A set of beliefs used as a shield against the fear that one will be the victim or cause of a serious mishap. It may involve blaming the victim for their fate.

Defensive attribution hypothesis in business decision

Hearing about a competitor's major data breach, a company might overly blame the competitor's negligence to reassure themselves that such an event couldn't happen to them due to their own perceived superior practices.

Defensive attribution hypothesis in personal life decision

You blame an accident victim for their misfortune to reassure yourself that you would never be in that situation.