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Too Much Information

We notice things already primed in memory or repeated often

Cue–dependent forgetting

Description

A type of forgetting that occurs when information is available in memory but cannot be recalled without appropriate retrieval cues.

Cue–dependent forgetting in business decision

An employee forgets a specific procedure learned during training until they revisit the exact training manual (the cue) where they first encountered it.

Cue–dependent forgetting in personal life decision

You can't remember your childhood friend's name until someone shows you an old photo of them, which triggers the memory.