Browse & Filter Biases

Showing 187 biases.

Too Much Information

We notice when something has changed

Contrast effect

Description

The enhancement or diminishment, relative to normal, of perception, cognition or related performance as a result of successive (immediately previous) or simultaneous exposure to a stimulus of lesser or greater value in the same dimension.

Contrast effect in business decision

A job candidate interviewed after a series of very poor candidates may be perceived as stronger than they actually are, or vice-versa if preceded by exceptional candidates.

Contrast effect in personal life decision

After eating a very spicy dish, a moderately spicy one tastes mild by comparison.