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We notice things already primed in memory or repeated often

Context effect

Description

A principle in cognitive psychology that describes the influence of environmental factors on one's perception of a stimulus.

Example 1:

A product might be perceived as higher quality when sold in a luxury boutique compared to a discount store, even if the product itself is identical.

Example 2:

A product priced at $500 may seem expensive when displayed next to $50 items, but reasonable or even a bargain when placed next to $2000 items, influencing purchasing decisions.

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