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We notice things already primed in memory or repeated often

Context effect

Description

A principle in cognitive psychology that describes the influence of environmental factors on one's perception of a stimulus.

Context effect in business decision

A product might be perceived as higher quality when sold in a luxury boutique compared to a discount store, even if the product itself is identical.

Context effect in personal life decision

A $30 t-shirt seems expensive when you're shopping at a discount store, but it seems cheap when you're in a luxury boutique.