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Showing 187 biases.

Too Much Information

We are drawn to details that confirm our own existing beliefs

Congruence bias

Description

A type of confirmation bias; the tendency to test hypotheses exclusively through direct testing, instead of testing possible alternative hypotheses.

Example 1:

A marketing team, believing a specific ad campaign is effective, only looks at data supporting its success (e.g., clicks from the ad) rather than testing if other untested campaign types might yield better results.

Example 2:

When troubleshooting a software bug, a developer might only test scenarios that confirm their initial theory about the cause, failing to explore other potential sources of the error.

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