Browse & Filter Biases

Showing 187 biases.

Too Much Information

We are drawn to details that confirm our own existing beliefs

Congruence bias

Description

A type of confirmation bias; the tendency to test hypotheses exclusively through direct testing, instead of testing possible alternative hypotheses.

Congruence bias in business decision

A marketing team, believing a specific ad campaign is effective, only looks at data supporting its success (e.g., clicks from the ad) rather than testing if other untested campaign types might yield better results.

Congruence bias in personal life decision

You test your assumption that your oven is broken by turning it on repeatedly, without trying other tests like checking the fuse.