Browse & Filter Biases

Showing 187 biases.

Too Much Information

Bizarre, funny, visually striking, or anthropomorphic things stick out more than non-bizarre/unfunny things

Bizarreness effect

Description

The tendency for bizarre material to be better remembered than common material.

Bizarreness effect in business decision

An advertising campaign using unusual or surreal imagery is more likely to be remembered by consumers than a campaign with conventional visuals.

Bizarreness effect in personal life decision

You easily remember the time you saw someone wearing a clown costume in the grocery store but forget the many ordinary shopping trips.