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Belief bias

Description

The tendency to judge the strength of arguments based on the plausibility of their conclusion rather than how strongly they support that conclusion.

Belief bias in business decision

If a marketing proposal aligns with a manager's pre-existing belief about what works, they might judge the proposal's supporting arguments as stronger than they are, even if the logic is flawed.

Belief bias in personal life decision

You agree with a poorly reasoned argument if it leads to a conclusion you already believe.