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Barnum effect

Description

(Same as Forer effect) The tendency to accept vague and general personality descriptions as uniquely applicable to oneself.

Barnum effect in business decision

A manager uses a generic "leadership style" assessment and employees find the results highly insightful, even though the statements could apply to almost anyone.

Barnum effect in personal life decision

You feel a generic personality test describes you perfectly because it includes vague positive traits.