Advertisement

(Ad Space)

Browse & Filter Biases

Showing 187 biases.

Need To Act Fast

To act, we must be confident we can make an impact and feel what we do is important

Barnum effect

Description

(Same as Forer effect) The tendency to accept vague and general personality descriptions as uniquely applicable to oneself.

Example 1:

A manager uses a generic "leadership style" assessment and employees find the results highly insightful, even though the statements could apply to almost anyone.

Example 2:

A marketing campaign using horoscopes or vague personality archetypes to sell products might be effective because individuals find personal resonance in the general descriptions.

Advertisement

(Ad Space)