Browse & Filter Biases

Showing 187 biases.

Need To Act Fast

To get things done, we tend to complete things we've invested time and energy in

Backfire effect

Description

The tendency of some people to resist accepting evidence that conflicts with their beliefs, and to strengthen their support for their original stance when challenged.

Backfire effect in business decision

When presented with data showing a favored business strategy is underperforming, some executives might become even more entrenched in their support for it, dismissing the contradictory evidence.

Backfire effect in personal life decision

When confronted with evidence that your political belief is incorrect, you believe it even more strongly.