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We notice things already primed in memory or repeated often

Baader–Meinhof Phenomenon

Description

(Another name for Frequency Illusion) A cognitive bias in which, after noticing something for the first time, there is a tendency to notice it more often.

Baader–Meinhof Phenomenon in business decision

A CEO learns about a new management technique and suddenly sees it being mentioned in multiple business journals and conferences, feeling it's a more widespread trend than it might be.

Baader–Meinhof Phenomenon in personal life decision

After learning a new word like 'serendipity', you start seeing it in books and articles more frequently.