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Showing 187 biases.

Too Much Information

We notice things already primed in memory or repeated often

Availability heuristic

Description

A mental shortcut relying on immediate examples that come to mind when evaluating a specific topic, concept, method, or decision.

Example 1:

A manager gives more weight to a recent successful project when evaluating an employee's annual performance, overlooking a consistent track record of varied performance earlier in the year.

Example 2:

A marketing manager overestimates the appeal of a new social media platform because several recent, highly visible campaigns by competitors used it, ignoring broader market research data.