Browse & Filter Biases

Showing 187 biases.

Too Much Information

We notice things already primed in memory or repeated often

Availability heuristic

Description

A mental shortcut relying on immediate examples that come to mind when evaluating a specific topic, concept, method, or decision.

Availability heuristic in business decision

A manager gives more weight to a recent successful project when evaluating an employee's annual performance, overlooking a consistent track record of varied performance earlier in the year.

Availability heuristic in personal life decision

After watching a documentary about shark attacks, you avoid swimming in the ocean because those rare occurrences loom large in your mind.