Too Much Information
We notice things already primed in memory or repeated often
Attentional bias
Description
The tendency for perception to be affected by recurring thoughts, or to pay more attention to certain types of information while ignoring others.
Attentional bias in business decision
An investor primarily focuses on news articles confirming their belief that a particular stock will rise, while disregarding reports suggesting potential risks or downturns.
Attentional bias in personal life decision
When you're trying to diet, you notice advertisements for sweets and ignore healthier messages.